Customer Experience (CX) is a customer’s perception of their rational, physical, emotional, subconscious and psychological interaction with any part of an organization. This perception affects customer behaviors and builds memories which drive customer loyalty and affects the economic value an organization generates. A good Customer Experience means that the individual’s experience during all points of contact matches the individual’s expectations.
How we help clients
- Customer growth strategy
- Customer segmentation
- Experience strategy and design
- Value proposition development
- Digital customer insights and analytics