Customer Experience (CX) is a customer’s perception of their rational, physical, emotional, subconscious and psychological interaction with any part of an organization. This perception affects customer behaviors and builds memories which drive customer loyalty and affects the economic value an organization generates. A good Customer Experience means that the individual’s experience during all points of contact matches the individual’s expectations.
How we help clients
- Experience, product, and service design
- Digital commerce consulting
- Modernize B2B and B2C marketing
- Customer service innovation
- Intelligent sales transformation