Domain Name is the Master Key to Good Branding

Sites like Google.com, Microsoft.com and Enmain.com are excellent domain names. These websites and other in its ranks have one thing in common, good domain names. To coin a good domain name, these days, is not an easy task. No good domain names are available. So how does one set out on a safe voyage in search of a good domain name? Why is a good domain name important? What are the things to consider when choosing a domain name?

Imagine what will happen to a company that decides to change its name to ‘unreliable.’ This name would not only question the firm’s credibility but also ruin its chances of competing. For instance, Oil-field-services.com is a bad domain name for a reputable oil servicing company in today’s competitive world of business. An ill-conceived domain name places a project in bad light. In order words, such domain name lacks credibility and good brand considerations.

However, visitors to internet sites don’t just come from search engines alone. People recommend domain names to their family members and contacts as well. Someone may decide to tell how useful your site was in helping him solve a problem at a forum. With this in mind, it is important to make your domain name easy to remember. We recommend keep it simple and short. A simple domain name makes it easy for someone to pass on.

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