Use of CRM Strategy in Agriculture Industry

Today, due to the impact of the crisis, agricultural organizations are faced with the question of how to increase sales. One dimension is the competitive environment in which companies are forced to descend due to competitive prices and add new services to retain their customers. But sometimes that is not enough to keep the customer because customers become more demanding and it is harder to satisfy them. A lot of the attention is focused on CRM strategy as a management process to increase the performance of agricultural organizations. Attention should also be paid to how the CRM programs are implemented and how they are managed, and what impact they have on the performance of agricultural organizations.

There are six activities that should include CRM program for agricultural businesses:

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What is Customer Relationship Management or CRM?

Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. It helps you stay connected to them, streamline processes and improve your profitability.

More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, productivity and more.

CRM enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. Customer Relationship Management is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.

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