Use of CRM Strategy in Agriculture Industry

Today, due to the impact of the crisis, agricultural organizations are faced with the question of how to increase sales. One dimension is the competitive environment in which companies are forced to descend due to competitive prices and add new services to retain their customers. But sometimes that is not enough to keep the customer because customers become more demanding and it is harder to satisfy them. A lot of the attention is focused on CRM strategy as a management process to increase the performance of agricultural organizations. Attention should also be paid to how the CRM programs are implemented and how they are managed, and what impact they have on the performance of agricultural organizations.

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What is E-Agriculture?

E-agriculture (sometimes written eagriculture) is a relatively recent term in the field of agriculture and rural development practices. Consistency in the use of this term began to materialize with the dissemination of results from a global survey carried out by the United Nations (UN). This survey conducted in late 2006 by the Food and Agriculture Organization of the United Nations (FAO) found that half of those who replied identified “e agriculture” with information dissemination, access and exchange, communication and participation processes improvements around rural development. In contrast, less than a third highlighted the importance of technical hardware and technological tools.

E-agriculture, therefore, describes an emerging field focused on the enhancement of agricultural and rural development through improved information and communication processes. More specifically, e-agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies (ICTs) in the rural domain, with a primary focus on agriculture.