Enterprise Relationship Management

Enterprise Relationship Management (ERM) is a business method in relationship management beyond customer relationship management.

Enterprise Relationship Management is basically a business strategy for value creation that is not based on cost containment, but rather on the leveraging of network-enabled processes and activities to transform the relationships between the organization and all its internal and external constituencies in order to maximize current and future opportunities.

Relationship management is not an entirely new concept. In fact, it has taken on many forms that address specific organizational constituencies (customers, channel partners, specialized service providers, employees, suppliers, etc.). The most obvious form is CRM (Customer Relationship Management), which focuses on improving top-line growth by maximizing an organization’s ability to identify sales and business opportunities with its customers.