Analysis of exports of ‘Kanthari Mulaku’ (Bird’s Eye Chilli or Thai Chilli)

Analysis of exports of ‘Kanthari Mulaku’ (Bird’s Eye Chilli or Thai Chilli)

India exported Kanthari Mulaku (Bird’s Eye Chilli or Thai Chilli) worth USD 8,609 with total quantity of 2,242. United States is the largest buyer of Chilli Kanthari accounting for exports worth USD 6,086 followed by Bahrain and Ireland which imported Chilli Kanthari worth USD 1,114 and USD 739 respectively.

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What is contract farming?

What is contract farming?

Contract farming can be defined as agricultural production carried out according to an agreement between a buyer and farmers, which establishes conditions for the production and marketing of a farm product or products. Typically, the farmer agrees to provide agreed quantities of a specific agricultural product. These should meet the quality standards of the purchaser and be supplied at the time determined by the purchaser. In turn, the buyer commits to purchase the product and, in some cases, to support production through, for example, the supply of farm inputs, land preparation and the provision of technical advice.

Who benefits from contract farming?
Both partners engaged in contract farming can benefit. Farmers have a guaranteed market outlet, reduce their uncertainty regarding prices and often are supplied with loans in kind, through the provision of farming inputs such as seeds and fertilizers. Purchasing firms benefit from having a guaranteed supply of agricultural products that meet their specifications regarding quality, quantity and timing of delivery.

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Use of CRM Strategy in Agriculture Industry

Use of CRM Strategy in Agriculture Industry

Today, due to the impact of the crisis, agricultural organizations are faced with the question of how to increase sales. One dimension is the competitive environment in which companies are forced to descend due to competitive prices and add new services to retain their customers. But sometimes that is not enough to keep the customer because customers become more demanding and it is harder to satisfy them. A lot of the attention is focused on CRM strategy as a management process to increase the performance of agricultural organizations. Attention should also be paid to how the CRM programs are implemented and how they are managed, and what impact they have on the performance of agricultural organizations.

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